Our attention has become one of our most valuable resources. Entire industries compete for it every day making it very difficult to focus on what matters.
The Focus Frame is a psychologist designed tool that gives you a screen-free way to interrupt distractions 60 second.
Watch the brief video to see how it works and why it was created.
Meet the
Focus Frame
Meet the
Focus Frame
Our attention has become one of our most valuable resources. Entire industries compete for it every day making it very difficult to focus on what matters.
The Focus Frame is a psychologist designed tool that gives you a screen-free way to interrupt distractions 60 second.
Watch the brief video to see how it works and why it was created.
How It Works
Focus Frame is a 2-by-3-inch acrylic frame with a slot for 60-second practice cards that help you interrupt distractions and strengthen your focus.
Step 1: Pick Your Practice
Choose the challenge you're facing today like overthinking, procrastination, or preparing for a difficult conversations.
Step 2: Shake the Frame
When you feel distracted or just want to practice shake up the frame until it’s filled with swirling glitter.
Step 3: Watch it Settle
While the glitter settles follow the instructions on your one-minute practice card. This simple habit redirect helps you pause and refocus in seconds.
START HERE
Everything you need for your first minute.
The Focus Frame Intro Set
$25
The simplest way to get started with Focus Frame.
WHAT’S INCLUDED
- One Focus Frame
- The intro deck (36 cards) that addresses everyday challenges, such as stress, overwhelm, procrastination, and self-doubt.
- A carrying bag
- Access to additional explanations and resources through the online Companion
"This is one of the few wellness products that has been helpful and I’ve actually kept using."- customer
—
A different response
A lot of us already have the habit of picking something up and looking at it when we feel uncomfortable, stressed, or bored.
Focus Frame gives you more choice over what you reach for. Designed around the same “grab-and-stare” habit, Focus Frame makes it easier to build a new habit: reaching for something that can actually help you focus.
Choose Your Deck
Each deck pairs with the Focus Frame and offers a different set of brief practices. Some help with focus, stress, or emotional skills. Others serve as reminders for how you want to respond throughout the day.
Focus For Everyday Life
Focus Frame isn't just for meditation or moments of crisis. It's designed for everyday life.
Use it before starting an important task, after getting distracted, before a difficult conversation, during a stressful day, or anytime you need a minute to pause and refocus.
The best time to practice isn't when life is perfect. It's while you're living it.
01
Reminds
It stays visible in your environment, acting as a constant physical cue that your attention is valuable and worth reclaiming.
Designed to work with attention, not against it.
02
Resets
The glitter creates an engaging 60-second pause, interrupting the automatic response and giving your mind a moment to reset.
03
Redirects
It gives the grab-and-look habit somewhere more intentional to go, replacing the familiar grab-and-look behavior with agency.
STARTING EARLIER
Kids are growing up in a distracted world.
Our world is filled with constant stimulation, where screens are becoming part of our kid's lives earlier and more often. When they’re bored, stressed, or uncomfortable, reaching for one can quickly become automatic.
Our thinking is simple: what if kids practiced another response before the screen habit became the default?
Screens are part of modern life. The goal is not to avoid them, but to help kids build a more skillful relationship with them and have another option when they need a moment.
THE FOUNDER
Dr. Andrew Goldberg
Growing up, I had a great childhood...except for when I was in school.
That felt like a prison.
I was not okay sitting still at a desk and being talked at all day.
The phrases I heard most were “sit still” and “be quiet.” Because I couldn’t do either, they were usually followed by, “get out!”
"Between school drop-offs and emails, my mind is usually a chaotic mess. Shaking the frame gives me that physical 'click' to stop and breathe. I feel so much calmer."
Sarah L.
Busy parent
Testimonials
Voices from our community.
"Studying for finals was impossible with my phone next to me. Replacing the 'check-Instagram' impulse with the glitter frame helped me stay focused for hours instead of minutes."
Marcus T.
College student
“The Focus Frame helps my neurodiverse pre-teen and me slow down, regulate our emotions, and connect more effectively. It’s been a huge source of support in today’s fast-paced, overstimulating world.”
Reina Remigo, Ph.D.
Clinical Psychologist